|Last Updated: December 4, 2015||v1.0|
These Reelio Platform Community Guidelines (“Community Guidelines”) apply to all Campaigns that are in any way initiated or conducted through or using the Reelio Platform, including any Campaigns and related YouTube videos or Campaign Media that are created on behalf of any Brand. All capitalized terms not defined in these Community Guidelines have the meanings given to them in the Reelio Platform Agreement. These Community Guidelines are deemed incorporated into and made part of the Reelio Platform Agreement.
You are solely responsible for complying with all applicable laws, rules and regulations regarding Campaigns initiated or conducted through or using the Reelio Platform, including applicable laws and regulations regarding deceptive practices in advertisements, endorsements and testimonials. As part of such compliance, you are required to know, understand and comply with the Federal Trade Commission’s Guides Concerning Use Of Endorsements And Testimonials In Advertising (“FTC Guides”). While compliance with the FTC Guides is itself not mandated by law, practices that are inconsistent with the FTC Guides may result in action by the FTC if the FTC determines that the practices are unlawful (e.g., deceptive), and therefore the FTC Guides offer important guidance in achieving legal compliance.
These Community Guidelines are intended to only assist you in achieving such compliance but are not to be relied upon exclusively and are not intended to substitute for your review and understanding of the FTC Guides themselves or for your seeking competent legal advice regarding compliance with the FTC Guides and all applicable laws, rules and regulations.
Specific to Creators:
These Community Guidelines apply to Creators whenever you receive any compensation, discount, or gift of any value as part of a Campaign, whether in the form of a cash payment, free product, gift cards, discounts, special event invitations, or similar items of value (“Campaign Compensation”).
Your YouTube and social media audiences must have a clear understanding of where a Campaign has originated from and your connection to it. You may choose how you decide to disclose your connection with a Campaign, but the disclosure must be clear and obvious to your audience. Whenever you engage in a Campaign, you must share only your honest experiences and not include any misleading or offensive content or statements.
These Community Guidelines recommend the following:
YouTube Videos, Facebook, or other Social Media Platforms
For any Campaign Media, include: “Sponsored Video” or “Sponsored Message from [sponsor’s name]” within the “About” field in a clear and conspicuous location AND a similar disclosure within the video itself, either verbally or as a graphic overlay. Please also pay particular attention to any other specific instructions appearing in the applicable Campaign Terms.
Twitter or other Social Media Platforms with character limits
When promoting video content in which you do not appear, begin your promotion with the word “Ad” or “PaidPromo”. For example, you might say “Ad: Check out this incredible new video from [brand with link]!”
You have sole responsibility for any Campaign Media that you create, notwithstanding its approval by any Brand, and you certify that you are the owner of all copyrights and licenses necessary to display or perform any Campaign Media you create or use in connection with the Campaign.
Failure to closely follow these Community Guidelines and any instructions in the Campaign Terms may cause you to become ineligible for compensation under a Campaign.
In order to receive compensation under a Campaign, you may be required to provide your full name, address, and Taxpayer Identification Number (for example, through IRS Form W-9).
Specific to Brands:
Brands may use an endorsement of an expert or celebrity Creator only so long as it has good reason to believe that such Creator continues to subscribe to the views presented.
The Brand must have and rely upon adequate substantiation for claims made in Campaigns regarding performance of the product or service or experience in using the product or service, including, if appropriate, competent and reliable scientific evidence, to support the claims in the same way the Brand would be required to do if it had made the representation itself.
If the Brand does not have substantiation that the Creator’s experience is representative of what consumers will generally achieve, the Campaign should clearly and conspicuously disclose the generally expected performance in the depicted circumstances, and the Brand must possess and rely on adequate substantiation for that representation.
For further information concerning the use of endorsements and testimonials in advertising, please review and ensure that your Campaign is conducted in accordance with the FTC’s Guides Concerning Use Of Endorsements And Testimonials In Advertising.
If you have any questions, complaints, or claims with respect to the above Community Guidelines, please contact us at:
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New York, NY 10010