Case Study: Influencers Supercharge Verizon across Youtube, Snapchat, Instagram & more

Big Daws’ and others earn Verizon 12MM+ Social Impressions. Download the Case Study.

KEY STATS

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12MM+

Social Impressions

96%

Snapchat Completion

4X

AVG. Instagram Brand Engagement

8.8%

Average Engagement

THE CHALLENGE

Reelio was challenged to generate “Verizon Envy” by broadcasting a Customers-Only Super Bowl City VIP experience to a massive national audience.

REELIO’S STRATEGY

Reelio used a multi-platform approach to amplify an on-site experience, driving immediate and unprecedented awareness with audiences across YouTube, Snapchat, Instagram, Twitter and Facebook. Reelio strategically selected influencers who separated the brand from the Super Bowl Ad Clutter by sharing their genuine and authentic enthusiasm for the experience.

Watch BigDawsTV’s vlog for Verizon. Brand integration with Verizon sprinkled throughout.

RESULTS

Reelio and Verizon scored a touchdown at Super Bowl 50 with one of the most effective campaigns of the weekend. Reelio’s industry leading approach instantly gained massive awareness for Verizon with over 12MM+ impressions in a 4 day period. But fans didn’t just watch, they engaged. Reelio’s premium content blitzed industry engagement standards across Instagram (16.69%), YouTube (5.47%), Twitter (12.79%) and SnapChat (1MM+ views/96% completion rate).

COMPARISON

4x AVG. Instagram Brand Engagement (eMarketer)

DOWNLOAD THE CASE STUDY

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