The Pros and Cons of Working With Talent Managers
This is the third of a 4-part series, in which we break down the pros and cons of different ways to work with influencers, so you can make the most informed decision for your brand’s next influencer campaign.
Series intro: There’s a lot of ways to work with influencers these days, and different methods will make sense to different companies at different times. The best method for you will depend on the number of resources you have, your budget and the goals of your marketing efforts (check out this piece to see which campaign types advance different marketing goals).
You could work with MCNs, influencer marketing platforms, talent managers or influencers directly; all will offer slightly different avenues for accessing and creating content with influencers. Without further ado, let’s dive into part 3 of this series (see part 1, part 2, part 4).
What are Talent Managers and How do They Work?
Talent managers, like MCNs, also represent talent (influencers) and find them opportunities that advance their career with brands and advertisers, or even traditional media opportunities. Different than MCNs, talent managers often manage a smaller group of talent, and thus know their talent incredibly well, saving brand point-of-contacts’ time and energy. For creators, talent managers offer more freedom than MCNs do and are incentivized to get their talent great deals, because like Hollywood managers, they take a commission on their client’s income.
Let’s examine the pros and cons of working with a talent manager below.
Pros to working with talent managers
- Know their talent well – Working with a talent manager will save you time and resources by being to tell you upfront what kinds of ideas their talent would be willing to consider.
- Strong Communication – Because they are so close with their influencers, talent managers are going to know the fastest and most effective way to communicate your goals and needs to them.
Cons to working with talent managers
- Limited talent pool – Talent managers work with a select group of influencers, meaning brands will be limited in their choice of influencer, unless they use the other methods described in this series.
- Commissions – Because talent managers work on commission, they could be incentivized to increase the price (working with influencer marketing platforms, like Reelio can help ensure you’re getting the fairest price).
Learn about the pros and cons of working with influencer marketing platforms, including Reelio, next.
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